‘Alex Christopher’ is an independent fashion label founded in 2005 which caters for both men and women who have a love of unique fashion and aspire to dress individually. The label is designed exclusively by me and with only a few of each item being produced, the garments are truly exclusive. Also in 2005 I founded the Boutique ‘Each To Their Own’. ETTO Boutique, as it’s commonly known, works as an outlet to stock my label and is a house for other independent designers offering individual and exclusive garments. ETTO Boutique has a store in Brinsworth just 5 minutes from Sheffield and have created an extensive online following through the website ETTO Boutique
Following the growth of the label, in 2014 I created three sub brands: Sketch, Directional and Tailoring to sit alongside the Alex Christopher range. The Sketch brand consists of staple pieces, and with my classic slim fit, the range is a necessity in any wardrobe – adding simplicity and style. The Sketch logo features in each design and has become a recognised aspect of the Alex Christopher collection. The Directional brand features alternative fabrics such as leather and mesh. The daring cuts are a move away from the classic AC fitted styles. T-shirts from the collection are square extended fit with a Directional Twist. Made in England by expert tailors, the Tailoring brand is produced in limited quantities and offers something different from the high street . Featuring heritage fabrics, the collection is inspired by classic tailoring whilst incorporating a modern edge. Each suit jacket comes complete with branded suit chain, a twist on the standard button fastening.
My Womenswear collection is made up of strong pieces, perfect for the non-conformist female. Highlights of the collection include structured pieces in the form of shoulder pads and peplums. Tartan is a strong signature, appearing in tailored skirts and tops which can be mixed and matched to create show-stopping outfits. My Jewellery collection works to compliment each outfit, made from solid silver and plated silver, each piece is specially created at a high spec.