‘Alex Christopher’ is an independent fashion label founded in 2005 which caters for both men and women who have a love of unique fashion and aspire to dress individually. The label is designed exclusively by me and with only a few of each item being produced, the garments are truly exclusive. Also in 2005 I founded the Boutique ‘Each To Their Own’. ETTO Boutique, as it’s commonly known, works as an outlet to stock my label and is a house for other independent designers offering individual and exclusive garments. ETTO Boutique stores have opened in major cities across the UK and have created an extensive online following through the website Each To Their Own.

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