Menswear award winning designer Alex Christopher is the owner of the 'Each To Their Own' boutiques and designer of the individual fashion label 'Alex Christopher'. Continuing to develop his brand with his customers, public and celebrities, the designer's approach to fashion is like no other as each one of his garments are limited edition. With collections inspired by classic tailoring, whilst incorporating a modern edge, every piece is painstakingly designed to perfection and with only a few of each item being produced, the garments are truly exclusive.
BACKGROUND: Born in Sheffield, 27 year old self-taught designer Alex Christopher, originally a hairdresser with a passion for fashion, started his underground label ‘Alex Christopher’ in the early months of 2005. By the end of 2005 Alex had set up his first boutique ‘Each To Their Own’ in a small workshop in Sheffield.
Alex’s original idea for ‘Each To Their Own’ was to create an outlet to stock his label and other individual designers who cut from the same cloth. The company and label were growing at an incredible speed opening boutiques in Leeds and Sheffield on the main central high streets, offering individual, truly limited and exclusive garments. In Autumn 2011 Alex launched the boutique's official online shop website and a Flagship Deansgate store in central Manchester. Over the past few years, Alex’s label and boutique have achieved a substantial amount of recognition, from being nominated for Sheffield's Retailer of the year 2012 and Leeds Best Independent Womenswear to winning various awards such as Manchester's Best Menswear Award 2011. Other achievements include working on high profile events including Mobo Awards 2011 and Soap Awards 2011 to name but a few.
Menswear: Drop Crotch Jeans, Ibiza Stripe Vests, Tweed Suits, Statement Jewellery & Handmade Leather Shoes
Womenswear: Tweed Hitches, High Collars, Mixing Leather & Jersey